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You’ve Got 8 Seconds : Communication Secrets for a Distracted World
Every day at work, people do three things: talk, listen, and pretend to listen. That’s not surprising-the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.
Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:
FOCUS: Design a strong message-then say it in seconds.
VARIETY: Make routine information come alive.
PRESENCE: Convey confidence and command attention
You’ll discover practical techniques, including the Fast-Focus Method that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.