Why Talk is Cheap: Employee Engagement and the Bottom Line by Karen Horn
English | 8 Aug 2017 | ISBN: 1973943131 | ASIN: B074PFVRTC | 226 Pages | AZW3 | 42.26 MB
A rare and comprehensive, strategic yet practical review of communication within organizations. Connects communication messaging, channels & surveys to create employee engagement and business results. Includes frameworks, templates & step-by-step guides. Useful for C-suite, managers & communication professionals. Chapters on analyzing audiences, writing messages, vehicles and channels, and planning and strategy. Also, a precise and practical review of using employee engagement surveys and connecting a listening strategy. Written by a respected and veteran communications executive with experience in multiple industries and environments. Will become a go-to reference for communication.