Mark A. Lewis, Reuben P. Keller, David M. Lodge, Jason F. Shogren, “Bioeconomics of Invasive Species: Integrating Ecology, Economics, Policy, and Management”
Precarious Professional Work: Entrepreneurialism, Risk and Economic Compensation in the Knowledge Economy By Alexander Styhre
Richard L. Peterson – Inside the Investor’s Brain: The Power of Mind Over Money
Capture My Attention: How To Stand Out Online with Creative Content by Jordana Borensztajn
E-Marketing Strategy Primer: Designed For Small Business by Vince T
🔆Mark A. Lewis, Reuben P. Keller, David M. Lodge, Jason F. Shogren, “Bioeconomics of Invasive Species: Integrating Ecology, Economics, Policy, and Management”
Biological invasions are one of the strongest drivers of global environmental change, and invasive species are now often in the public discourse. At the same time, economists have begun to take a real interest in determining how invasive species interact with economic systems, and how invaders should be controlled to optimize societal wealth. Although the work from ecologists and economists have both greatly expanded our understanding of the drivers and impacts of invasions, little integration between the fields has occurred that would allow managers and policy-makers to identify the optical expenditures on, for example, prevention and control of invasive species. Because the level of effort expended on invasive species management is intricately linked to the costs and projected benefits of that management, there is an urgent need for greater synthesis between ecology and economics.
This book brings ecology and economics together in new ways to address how we deal with the dynamics and impacts of invasive species, and is the outcome fo many years of collaborative research between a small group of economists and ecologists. The outcome is clear demonstration of the utility of combining ecological and economic models for addressing critical questions in the management of invasive species.
🔆Precarious Professional Work: Entrepreneurialism, Risk and Economic Compensation in the Knowledge Economy By Alexander Styhre
This book examines the new conditions under which professional work, often referred to as “knowledge-intensive work,” is organised and how professional groups who have traditionally been granted jurisdictional discretion now have their work routines renegotiated. In the new economic regime of what has been called “investor capitalism” and under the influence of shareholder primacy governance, professional work is put under pressure to change.
The author explores issues of increased financial and economic volatility, the pressure to outsource and offshore professional work and the increased supply of competitors with tertiary education degrees in the labour market. Examining both macroeconomic conditions and policy that inform and shape the domain of professional work, the book emphasises how the nature of professional work has changed since the 1980s and 1990s and argues that it is no longer a “safe haven” for a favoured group of elite workers. Precarious Professional Work underlines how the study of professions must constantly accommodate new economic conditions and managerial practices to better understand how professional work is dependent on and entangled with external social, economic, and political conditions.
🔆Richard L. Peterson – Inside the Investor’s Brain: The Power of Mind Over Money
Unique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success
Inside the Investor’s Brain provides readers with specific techniques for understanding their financial psychology, so that they can improve their own performance and learn how to outsmart other investors. Chapter by chapter, author Richard Peterson addresses various mental traps and how they play a role in investing. Through examples, such as a gambling experiment with playing cards, the author shows readers how being aware of the subconscious can separate the smart investors from the average ones. This book also contains descriptions of the work of neuroscientists, financial practitioners, and psychologists, offering an expert’s view into the mind of the market. Innovative and accessible, Inside the Investor’s Brain gives investors the tools they need to better understand how emotions and mental biases affect the way they manage money and react to market moves.
🔆Capture My Attention: How To Stand Out Online with Creative Content by Jordana Borensztajn
Every minute, every hour, every second, millions of people around the world are posting, commenting and chronically oversharing online. So, how can you make your brand stand out among all this chaos? You need creative content.
‘Capture My Attention’ is your complete guide to creating online content that will attract attention and make you stand out from your competitors.
Entertaining and engaging, this definitive guide is designed to make you laugh while providing you with hands-on strategies and techniques, plus workbook-style exercises, to instantly generate captivating content for your professional or personal brand.
‘Capture My Attention’ will teach you about what creativity is, how to apply creativity to your online content, overcoming creative fear, finding your brand voice, enhancing your content with visuals, incorporating storytelling for impact, and adding humour into your content toolkit.
You’ll also learn about the power of emotion in online content, drivers that fuel online sharing, techniques to boost your own creativity, and gain insights into the personal experiences of top creative thought-leaders.
‘Capture My Attention’ is for anyone building their brand online, including marketers, business developers, small business owners, entrepreneurs, individuals, start-ups, and more.
This practical, step-by-step approach to getting creative proves that no matter your skillset or background, everyone is capable of creating compelling content that can cut through the madness of the online world.
‘… really good advice, organised in a way that I can understand it. This is an awesome book.’ – Judy Carter, humourist and author of The Comedy Bible.
🔆E-Marketing Strategy Primer: Designed For Small Business by Vince T
When it comes to marketing online there are many areas of misinformation, misunderstanding, and just plain old BS. It is easy to get sucked into spending a lot of money and time trying to get your e-commerce off the ground. This book was written in an effort to focus marketing efforts to keep owners and managers from falling into these pits. This book is also designed to provide online marketers (affiliates) with a means of building their own e-commerce and integrated marketing network. After you read this book, you will be able to construct your e-commerce in a manner which is efficient and effective for selling and marketing.